Shake it up: How South Africans are embracing meal replacements for health and convenience

In a fast-paced world where time is a luxury, and the rising cost of food, South Africans are increasingly turning to meal replacements as a convenient and cost-effective way to maintain their health and manage their weight. 

From shakes to bars and ready-to-drink options, these nutritionally balanced products are changing eating habits across the country. 

But are they the future of healthy eating, or just a quick fix in the face of modern demands?

The appeal of meal replacements in South Africa

A recent survey by consumer insights agency KLA, in partnership with YouGov Profiles, highlights the growing role of meal replacements in South Africans’ diets. 

With 40% of people prioritising convenience in their food choices, it’s no surprise that meal replacements have gained popularity. These pre-portioned, nutrient-dense products take the guesswork out of meal planning, helping individuals balance their nutritional needs with their busy lifestyles.

The influence of social media and body image

Social media plays a significant role in shaping body image and eating habits. The survey found that 25% of South Africans feel pressured by the media to lose weight, while 43% compare themselves to fitness influencers. 

This growing awareness around health and nutrition is driving more people to seek nutrition solutions, with meal replacements becoming a practical and cost-effective choice. A meal-replacement shake can cost as little as R10 per serving.

Dieting and calorie counting

Dieting and calorie counting are common practices among South Africans, with 45% actively tracking their food intake. Meal replacements offer a simplified approach to weight management by providing a controlled, balanced meal alternative. This eliminates the stress of calorie counting and portion control, making it easier for individuals to stick to their health goals.

Meal replacements can also serve as a healthier alternative to snacking—an area where many struggle. With 72% of South Africans admitting to regular snacking, nutritional shakes provide a substitute that can help curb unhealthy eating habits while supporting a balanced diet.

Muscle recovery for an active lifestyle

For the 68% of South Africans who exercise weekly, meal replacements are increasingly becoming a go-to option for pre- and post-workout nutrition. The essential nutrients help fuel workouts and aid in muscle recovery.

The shift towards healthier eating

South Africans are showing a strong commitment to improving their diets, with 70% choosing healthier product alternatives and 79% aspiring to include more fruits and vegetables in their meals. While meal replacements are not a substitute for whole foods, they offer a practical solution for those struggling to meet their nutritional goals.

A quick fix or sustainable solution?

While meal replacements are undoubtedly gaining popularity, opinions remain divided. The survey revealed that 56% of South Africans see them as viable meal substitutes, yet 45% acknowledge that maintaining healthy eating habits isn’t always realistic. 

Meal replacements are not a magic bullet for health, but they are proving to be a valuable tool for those looking to balance convenience with nutrition. 

IOL Lifestyle